{"id":26343,"date":"2020-04-08T09:44:05","date_gmt":"2020-04-08T08:44:05","guid":{"rendered":"https:\/\/www.vatanai.cz\/?page_id=26343"},"modified":"2023-04-14T08:07:59","modified_gmt":"2023-04-14T07:07:59","slug":"cookies-policy","status":"publish","type":"page","link":"https:\/\/www.vatanai.cz\/en\/cookies-policy\/","title":{"rendered":"Cookies Policy"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<header>\n<h1>Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie<\/h1>\n<\/header>\n<div>\n<h5 class=\"western\"><strong>Co jsou soubory cookie:<\/strong><\/h5>\n<p>Za \u00fa\u010delem zlep\u0161en\u00ed na\u0161ich slu\u017eeb vyu\u017e\u00edvaj\u00ed na\u0161e str\u00e1nky soubory cookie.<\/p>\n<p>Cookies jsou soubory, ukl\u00e1daj\u00edc\u00ed informace ve va\u0161em internetov\u00e9m prohl\u00ed\u017ee\u010di a slou\u017e\u00ed k identifikaci p\u0159edchoz\u00ed n\u00e1v\u0161t\u011bvy na www str\u00e1nk\u00e1ch a ur\u010dit\u00fdch informac\u00ed o n\u00ed. Tyto informace ale nedok\u00e1\u017e\u00ed identifikovat osobu, kter\u00e1 je zrovna n\u00e1v\u0161t\u011bvn\u00edkem webov\u00e9 str\u00e1nky. Cookies nap\u0159\u00edklad slou\u017e\u00ed:<\/p>\n<ul>\n<li>ke spr\u00e1vn\u00e9 funk\u010dnosti na\u0161eho e-shopu,<\/li>\n<li>pro zji\u0161t\u011bn\u00ed nej\u010dast\u011bji pou\u017e\u00edvan\u00fdch str\u00e1nek a funkc\u00edch na str\u00e1nk\u00e1ch dostupn\u00fdch \u2013 to proto, abychom na\u0161i nab\u00eddku mohli l\u00e9pe p\u0159izp\u016fsobit va\u0161im pot\u0159eb\u00e1m.<\/li>\n<li>pro zapamatov\u00e1n\u00ed p\u0159ihla\u0161ovac\u00edch \u00fadaj\u016f, kter\u00e9 pak u\u017eivatel nemus\u00ed znovu vypl\u0148ovat.<\/li>\n<li>Dal\u0161\u00ed informace o souborech cookies:&nbsp;<a href=\"http:\/\/www.allaboutcookies.org\/\">http:\/\/www.allaboutcookies.org\/<\/a>&nbsp;a&nbsp;<a href=\"http:\/\/www.allaboutcookies.org\/\">http:\/\/www.allaboutcookies.org\/<\/a><\/li>\n<\/ul>\n<h5 class=\"western\"><strong>Jak\u00e9 soubory cookie pou\u017e\u00edv\u00e1me:<\/strong><\/h5>\n<p>Pou\u017e\u00edvan\u00e9 cookies na na\u0161ich str\u00e1nk\u00e1ch rozd\u011blujeme na dva z\u00e1kladn\u00ed typy. Kr\u00e1tkodob\u00e9 \u2013 neboli rela\u010dn\u00ed cookie, kter\u00e9 se pou\u017e\u00edvaj\u00ed pouze do\u010dasn\u011b a z\u016fst\u00e1vaj\u00ed ulo\u017eeny ve va\u0161em za\u0159\u00edzen\u00ed pouze do doby uzav\u0159en\u00ed\/ukon\u010den\u00ed prohl\u00ed\u017ee\u010de.<\/p>\n<p>D\u00e1le pak dlouhodob\u00e9 \u2013 persistent cookies, kter\u00e9 z\u016fst\u00e1vaj\u00ed ulo\u017eeny ve va\u0161em za\u0159\u00edzen\u00ed d\u00e9le nebo dokud je sami nevyma\u017eete.<\/p>\n<p>Z hlediska funkce, kterou cookies pln\u00ed, je lze rozd\u011blit n\u00e1sledovn\u011b:<\/p>\n<ul>\n<li>konverzn\u00ed a sledovac\u00ed \u2013 kter\u00e9 n\u00e1m pom\u00e1haj\u00ed sledovat prodeje v r\u016fzn\u00fdch prodejn\u00edch kan\u00e1lech<\/li>\n<li>remarketingov\u00e9 &#8211; kter\u00e9 slou\u017e\u00ed pro personaliz\u00edovan\u00fd obsah a c\u00edlen\u00ed reklam<\/li>\n<li>analytick\u00e9 \u2013 kter\u00e9 n\u00e1m pom\u00e1haj\u00ed optimalizovat \u2013 zlep\u0161ovat web<\/li>\n<li>esenci\u00e1ln\u00ed \u2013 kter\u00e9 jsou nezbytn\u00e9 pro z\u00e1kladn\u00ed funk\u010dnost webu<\/li>\n<\/ul>\n<p>Cookies t\u0159et\u00edch stran mohou shroma\u017e\u010fovat informace, kter\u00e9 n\u00e1m pom\u00e1haj\u00ed podporovat na\u0161e reklamn\u00ed aktivity a jsou vyu\u017eity n\u00e1stroji t\u0159et\u00edch stran, kter\u00e9 pro n\u00e1s tyto informace zpracov\u00e1vaj\u00ed. Podle t\u011bchto \u00fadaj\u016f v\u00e1s v\u0161ak nikdy nelze identifikovat.<\/p>\n<h5 class=\"western\"><strong>Behavior\u00e1ln\u00ed c\u00edlen\u00ed reklamy a&nbsp;ochrana soukrom\u00ed na&nbsp;internetu<\/strong><\/h5>\n<p>Pro lep\u0161\u00ed orientaci a mo\u017enost si nastavit cookies byl vyd\u00e1n pr\u016fvodce behavior\u00e1ln\u011b c\u00edlen\u00e9 reklamy a&nbsp;ochrany soukrom\u00ed na&nbsp;internetu, kter\u00fd je dostupn\u00fd na&nbsp;<a href=\"https:\/\/www.youronlinechoices.eu\/\">www.youronlinechoices.eu<\/a>.<\/p>\n<h5 class=\"western\"><strong>Jak odm\u00edtnout pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie<\/strong><\/h5>\n<p>Pou\u017e\u00edv\u00e1n\u00ed cookies lze nastavit pomoc\u00ed va\u0161eho internetov\u00e9ho prohl\u00ed\u017ee\u010de. V\u011bt\u0161ina prohl\u00ed\u017ee\u010d\u016f je automaticky p\u0159ij\u00edm\u00e1 ji\u017e ve v\u00fdchoz\u00edm nastaven\u00ed. Pomoc\u00ed nastaven\u00ed va\u0161eho webov\u00e9ho prohl\u00ed\u017ee\u010de je m\u016f\u017eete zcela zak\u00e1zat nebo povolit u\u017e\u00edv\u00e1n\u00ed jen n\u011bkter\u00fdch cookies.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie Co jsou soubory cookie: Za \u00fa\u010delem zlep\u0161en\u00ed na\u0161ich slu\u017eeb vyu\u017e\u00edvaj\u00ed na\u0161e str\u00e1nky soubory cookie. Cookies jsou soubory, ukl\u00e1daj\u00edc\u00ed informace ve va\u0161em internetov\u00e9m prohl\u00ed\u017ee\u010di a slou\u017e\u00ed<\/p>\n","protected":false},"author":197,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-26343","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false},"uagb_author_info":{"display_name":"Vladislav Mus\u00edlek","author_link":"https:\/\/www.vatanai.cz\/en\/info\/author\/musilda\/"},"uagb_comment_info":0,"uagb_excerpt":"[vc_row][vc_column][vc_column_text] Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie Co jsou soubory cookie: Za \u00fa\u010delem zlep\u0161en\u00ed na\u0161ich slu\u017eeb vyu\u017e\u00edvaj\u00ed na\u0161e str\u00e1nky soubory cookie. Cookies jsou soubory, ukl\u00e1daj\u00edc\u00ed informace ve va\u0161em internetov\u00e9m prohl\u00ed\u017ee\u010di a slou\u017e\u00ed","_links":{"self":[{"href":"https:\/\/www.vatanai.cz\/en\/wp-json\/wp\/v2\/pages\/26343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vatanai.cz\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vatanai.cz\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vatanai.cz\/en\/wp-json\/wp\/v2\/users\/197"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vatanai.cz\/en\/wp-json\/wp\/v2\/comments?post=26343"}],"version-history":[{"count":1,"href":"https:\/\/www.vatanai.cz\/en\/wp-json\/wp\/v2\/pages\/26343\/revisions"}],"predecessor-version":[{"id":26344,"href":"https:\/\/www.vatanai.cz\/en\/wp-json\/wp\/v2\/pages\/26343\/revisions\/26344"}],"wp:attachment":[{"href":"https:\/\/www.vatanai.cz\/en\/wp-json\/wp\/v2\/media?parent=26343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}